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DJ Talent launches bingo website with a little help from theEword

Online bingo website BOGOF Bingo has announced its arrival with the launch of a new advert featuring Britain’s Got Talent star DJ Talent.

The advert is being marketed by Manchester-based digital agency theEword, who have used a blended strategy combining SEO and social and viral marketing to publicise the campaign online.

MySpace and Twitter pages have been set up to promote the clip, which has also been shared on a number of video sites including YouTube, as part of the campaign.

theEword has already managed to give the advert considerable exposure in search engine listings.

From a standing start, the company has taken keyword terms relating to the video to top positions on Google, after content based on the advert


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