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Milestone for theEword’s free SEO training

More than 500 businessmen and women across the north-west have received free SEO training from theEword. Following on from this success, the company has announced further dates for 2012.

For the last 14 months, the Manchester specialist search marketing agency has been running ‘theEworkshops’ to teach organisations how to get their websites ranking higher on search engines. Since the first session on Wednesday, 10 November 2010, 506 people have attended, including representatives from charities, local businesses and educational institutions as well as PLCs and multinationals.

View from the floor

Nicky Unsworth, managing director at Manchester advertising agency BJL, commented: “I was very impressed with the quality of information offered during theEworkshop. It’s refreshing to see a local business that is happy to share valuable knowledge with no strings attached.”

Kerry Needs, digital marketing officer at Manchester Business School, commented: “I picked up lots of practical tips during my session. I would recommend theEworkshop to anybody wanting to learn how to make their websites perform better in search results.”

Further SEO training sessions

With demand for places continuing to grow, theEword is announcing some extra dates. There will now be free SEO training sessions on:

  • Wednesday, 18 January 2012 at 9am
  • Wednesday, 8 February 2012 at 3pm

The training sessions last approximately two hours and are led by theEword’s managing director Daniel Nolan. They are held at theEword’s offices in The Annexe, Trafford Park, Manchester, M17 1DZ.

Delegates will be given an overview of the SEO industry, shown a real-life case study and offered practical steps for improving content, website structure and code, and links. They will also be invited to take part in educational games that reinforce the learning experience. Upon finishing the session, each delegate will be awarded a personalised certificate. Complimentary breakfast is available.

Al Mackin, chief executive officer of theEword, commented: “Sharing knowledge is in our blood and it’s hugely rewarding for the team to help the region’s businesses. It gives businesses the opportunity to come into our offices and learn from a market leader.”

To book your place on theEworkshop, please visit


"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~


"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

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~ Britannia Living ~

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~ Merlin Entertainments ~

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