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theEword makes four key appointments to finish a fantastic year

theEword today announces four new appointments to round off a fantastic period of growth that has seen the team expand from two to ten.

  • Mark Baker appointed online marketing manager
  • Max Hooton appointed senior developer
  • Tom Mason appointed copywriter
  • Dan Nolan promoted to managing editor

Al Mackin, theEword’s managing director, says:
“We’ve picked up four major clients in the last three months, so it’s important that we built a strong team to support them. Myself and Tom believe our appointments are first class, and it’s been rewarding to promote from within.”

Mark Baker joins theEword as online marketing manager, taking over the handling of the company’s PPC (pay per click) and SEO (search engine optimisation) projects.

Mark joins theEword from KDS where he was e-marketing manager. Mark has 4 years experience in online marketing and ecommerce and has worked for a range of large retail brands such as Additions Direct, Great Universal and Kays.
Mark says: “I’m thrilled to have the opportunity to work with the highly skilled professionals here at theEword; we have an excellent team and have already achieved some stunning results for our clients.”

Max Hooton is appointed senior developer and becomes responsible for the coding and development of all websites created and maintained by theEword.
Max moves to theEword from Newsquest where he was a PHP developer. He brings 10 years experience of working with PHP to the team. Max has 8 years experience working in professional website development and has worked on sites for a number of national and international organisations, including Newsquest and Jelly Media.

Max says: “I’m delighted to start working for theEword and their clients. The opportunity to take charge of coding and implement my own systems is one I relish and I look forward to building a range of websites across theEword portfolio.”

Tom Mason joins theEword as a copywriter, creating content for one of theEword’s key clients and provides copywriting support across theEword portfolio.

Tom comes to theEword from The Magazine where he was deputy editor before the title’s closure. Tom has worked in regional media for five years and held posts at YQ Magazine and The Itchy Guide. His freelance work includes features for The Big Issue and Hotline.

Tom says: “I am thrilled to join theEword. Having worked in print media for three years, the opportunity to move into online media was one I couldn’t pass up. My role at theEword is a great chance to work in a new sector and I’m looking forward to the prospect of plying my trade over the internet in the coming weeks and months.”

Dan Nolan is promoted to the position of managing editor from his previous post of copywriter. He now creates content for theEword’s key clients and oversees the company’s full-time and freelance writers.

Dan joined theEword this year having previously worked as a freelance journalist. His online credits include copywriting work for HMPJ and their influential Popjustice brand, while his print portfolio takes in articles for CityLife and the Manchester Evening News.

Dan says: “I’m so pleased theEword chose to grant me what will no doubt be a fantastic career move. The promotion is a golden opportunity for me and the challenge of managing our team of writers and ensuring that all copy is of the highest quality is one I’ll tackle head-on.”

All appointments take immediate effect.

Notes for editors:

  • theEword was founded in 2006 by Al Mackin (managing director) and Tom Glass (creative director).
  • theEword is a digital agency specialising in e-commerce, electronic marketing and commercial website design.
  • The company has a proven track record in generating millions of pounds’ worth of sales for its online client base.
  • The company handles PPC (pay per click) and SEO (search engine optimisation) campaigns for its clients, developing and optimising websites to their full commercial potential.
  • The company is based in Trafford Park.
  • For more information contact Dan Nolan on 0161 858 0031


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