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Google AdWords reporting further improved

Google AdWords users benefit from further changes

Following numerous improvements in recent months, Google AdWords reporting is set to be made easier once again.

In an official Google blog post, it was announced that AdWords users could now benefit from viewing paid and organic search results side by side, rather than having to view both reports individually.

What this means

Dan Friedman, Product Manager for Google AdWords, stated his hope that this change would “save time and help to improve campaign performance as users manage both types of search traffic for their business.”

Friendman also outlined three key benefits of this change and how these benefits could be used to improve the overall success of a campaign:

Matthew Lawson, senior PPC executive at theEword commented: “We have seen Google AdWords make a number of changes recently designed to improve the ease of reporting. This latest improvement has the potential to be one of the most beneficial of all, and should prove to become a key part of PPC reporting.

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