Analytics goes social
New feature shows social media traction
Google Analytics has incorporated social media into its ranking statistics by recording the social media traction of users’ webpages.
The new feature means people can now see how many Facebook Likes, tweets, and Google +1 recommendations are received by sites they manage. What’s more, it also presents graph data on the amount of annotated impressions and clicks that a domain gains over time.
Analytics’ move to become more sociable is built around the Social Plugin Tracking tool, which also generates reports based on Social Engagement, Social Action and Social Pages.
Tech website Mashable says the decision to look towards social networking platforms is a logical step in website tracking:
“These tools give website owners a great deal more insight into the impact of social on their websites. Tracking social just makes sense, especially as social sites drive more of the web’s traffic,” the site reported.
The news comes amid reports that Google+ has been blocked in China.
According to TechCrunch, ping requests sent to plus.google.com show that the service is not available in the country. This is perhaps unsurprising, as Facebook, Twitter, Flickr and Foursquare are also prohibited in China.
Google’s relationship with China has been strained for some time, and last year the company decided to largely close down its service in the country. It is thought that this decision was made largely due to Chinese censorship laws.