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Bing launches Webmaster Guidelines

SEO for Bing

New Bing Webmaster Guidelines have been launched which offer insight on how to optimise a site for the search engine.

Designed to provide business owners with a better understanding of search marketing, Bing looks at how site owners can help the search engine to find, index and rank content. Emphasising the importance of an effective SEO strategy, the guidelines state: “Search engine optimization is a valid practice which seeks to improve a website, making content easier to find and more relevant.”

According to the Bing Webmaster Guidelines, the main areas of focus to consider when optimising a site for the search engine should be:

Things to avoid

Within its Webmaster Guidelines, Bing also looks at what site owners should avoid in order to achieve the best possible rankings. Cloaking – where the user and Bingbot see different versions of a webpage – would have a negative impact, along with link and social media schemes, meta refresh redirects and duplicate content.

Natalie Booth, online marketing manager at theEword said: “The introduction of Bing Webmaster Guidelines gives business owners an opportunity to optimise their sites by highlighting the key factors to consider when constructing an SEO strategy for improved rankings.”

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