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Bing unveils redesign and new search features

Bing the changes

Microsoft has unveiled a range of significant changes to its Bing search engine including new features and a redesign.

Announced in a Bing blog, the changes are the “next phase” for the search engine, and promise to make the product “more helpful, more human, more beautiful”.

The search engine has been rebranded to fit in with the rest of the Microsoft product family, with a new abstract yellow ‘b’ logo, a new colour palette, and the switch to Segoe Pro font. Meanwhile the user interface has been optimised for touch devices, and has been made “faster, cleaner and more visually appealing”.

Bing’s new search features

New functions have also been added to the search engine, which Microsoft believes offer “a unique and human perspective” and herald “the next generation of search”. The new features include:

Can Bing be king?

Bing’s search engine market share has been steadily climbing since it launched in 2009 on both sides of the Atlantic, but it remains a long way behind market leader and rival Google. Campaigns including the Bing It On challenge have previously urged users to make the switch.

Adrian Mursec, senior developer at theEword, commented: “Search engines need to constantly adapt and deliver increasingly better results if they want to retain users. It looks as though Bing has made great strides in this latest update but it remains to be seen whether it will actually attract users from Google.”

Written by Rachel Hand

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