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Cutts looks at PageRank after Hummingbird update

Reduced frequency of PageRank updates

Distinguished Engineer at Google Matt Cutts has confirmed that Google is choosing not to update PageRank as regularly as it once did.

In a recent Webmaster Help Channel Video, Cutts answered a query made by a webmaster concerned about their lack of improvement in Google PageRank. He responded: “It’s only updated periodically so you know for a while we would update it relatively often, now we’ll update it a few times a year.”

Cutts also reminded webmasters that PageRank is not directly related to quality content and is instead about the links to a site, including the number and quality of links as well as how they point to the website. If looking to improve a PageRank, Cutts suggested that site owners should:

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