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Google claws back search engine market share

Bing in danger

The July 2011 UK search engine market share has been revealed by stats from Experian Hitwise.

The data shows that for the four weeks ending 9th July 2011, Google.com and Google.co.uk achieved a combined total of 91.52 per cent of search volume, more than one point up on June 2011 search engine market share. Yahoo has also gained, accounting for 2.52 per cent of searches. Meanwhile, Ask.com fell slightly to 1.35 per cent.

However, the stats suggest that one search engine may be in trouble. Bing has suffered a further drop to 3.03 per cent; the lowest it has been since our records began in March 2011, when the search engine enjoyed a 4.29 per cent market share. If this downward trajectory continues Microsoft’s search engine could be in danger of dropping below Yahoo.

Bing’s share of visits remains at 4.46 per cent, suggesting those who use the search engine do not perform as many searches as Google users. Google is still the most visited site in the UK.

Search trends for 9th July

Rebekah Brooks and Andy Coulson, the figures at the centre of the News of the World scandal, featured prominently in last week’s fastest rising search terms. Other trends included Facebook video calling, the final Harry Potter movie, and celebrity babies: Claudia Winkleman gave birth to baby Arthur on Thursday, while Harper Seven Beckham was born just yesterday.

UK Search Engine July 2011 share (%) June 2011 share (%) Change
Google 91.52 90.45 +1.07
Bing 3.03 3.97 -0.94
Yahoo 2.52 2.49 +0.03
Ask 1.35 1.38 -0.03
Others 1.58 1.71 -0.13

Written by Rachel Hand

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