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Google lets you request better rankings

Do you deserve better rankings?

Google has unveiled that you are now able to report small, high-quality sites you think should be performing better in search engines.

Head of search spam at Google Matt Cutts took to Twitter to make the announcement, in which he said: “If there’s a small website that you think should be doing better in Google, tell us more here.”

The small website survey that Cutts links to gives you the opportunity to let Google know about small high-quality sites that should possibly be doing better in search engines.

Why does Google want you to report these sites?

Google has stated that it is just choosing to collect feedback at this moment in time, and rankings won’t be affected by the survey.

It could be believed that Google is gathering this information in order to update its search engine algorithm to allow for quality smaller or newer sites to rank in more appropriate positions.

The survey also requests that people detail why they think a certain website should outrank those that are currently outperforming it. This could again imply that Google is using the feedback to analyse its present ranking factors. As it wants to find out what people expect from top ranking sites, the search engine giant could be looking for ways to ensure that the most suitable sites – whether small or large – are most visible.

Natalie Booth, head of search at theEword, has said: “It will be very interesting to see the outcome of this survey and how Google uses the feedback within its search engine algorithm. This move further implies that Google favours quality over quantity, and that the search engine giant is looking for ways to make sure that users have better access to the highest quality sites on the web.”

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