June 2014 search engine market share revealed
Small gains all round
The June 2014 UK search engine market share stats have been revealed by visitor counter service StatCounter Global Stats.
In June, Google.com and Google.co.uk received a combined total search volume of 89.27 per cent; a slight gain of 0.15 per cent compared to its market share in May. Bing also saw a small rise by 0.10 to claim 5.94 per cent of UK search volume. Finally Yahoo also saw some growth, continuing its steady climb in recent months to 3.55 per cent of total volume.
With all three major search engines enjoying gains, the only loss was felt by the category made up of ‘other’ search engines, dipping by 0.29 to 1.53 per cent. AOL, Ask Jeeves and DuckDuckGo were top among this category.
Meanwhile for mobile searches, Google enjoyed 94.79 per cent of volume, with Yahoo in second at 3.77.
Search news in June
Google announced some changes to SERPs in June, such as removing author photos and Google+ circle count (often thought to boost click through rates). Many also accused Google of stealing traffic for “how to” searches as step-by-step bullet points began appearing in the Knowledge Graph.
Meanwhile Bing launched the Catapult project, touted as a “watershed moment” – Microsoft is aiming to improve the datacentres that power Bing, providing users with faster and more relevant search results.
June search trends
While Big Brother, Wimbledon and Glastonbury were some of the trending searches during June, the list was predictably dominated by the World Cup – with Brazil, World Cup, World Cup 2014, World Cup fixtures, England and Suarez all seeing huge rises in search volume. However, the top fastest-rising term was Rik Mayall, following his sudden death in early June.
Below are the June 2014 UK search engine market share stats in full, using data from StatCounter Global Stats:
|UK Search Engine||June 2014 share (%)||May 2014 share (%)||Change|