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Stats reveal October 2011 search winners and losers

Strong performance for Google

Experian Hitwise has published the latest UK search engine market share stats for October 2011.

For the four weeks ending 8th October 2011, Hitwise reports that Google.com and Google.co.uk achieved a combined total of 90.78 per cent of search volume. This is down slightly on its September 2011 search engine market share.

Microsoft’s Bing search engine received 3.7 per cent of search volume, a tiny 0.07 per cent improvement on last month, while its Search Alliance partner Yahoo saw no change in market share. Ask also gained slightly with 1.59 per cent of search volume, the highest it has been in six months.

Richard Frost, managing editor at theEword, commented: “These tiny fluctuations in search engine market share are interesting, but it really makes no difference to the bigger picture. Last week we saw Google reveal massive profits in the third quarter of 2011, while last month CNN reported that Microsoft has lost over $5.5 billion (£3.5bn) on Bing since it was launched in 2009. The contrast is incredible.”

The week in search

The fastest-rising terms in search and social media were predominantly to do with the launch of the iPhone 4S, soon overshadowed by the death of Steve Jobs. Meanwhile, the X Factor and Jodie Marsh’s new career as a bodybuilder also featured heavily in social media.

UK Search Engine October 2011 share (%) September 2011 share (%) Change
Google 90.78 90.99 -0.21
Bing 3.70 3.63 +0.07
Yahoo 2.50 2.50 0
Ask 1.59 1.45 +0.14
Others 1.43 1.43 0

Written by Rachel Hand

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