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theEweekly Wrap 18 September 2009

theEword SEO - Manchester digital agency Social Behaviour

A survey by US research group Neilson has found that American users spend five hours, 46 minutes on Facebook every month.

An investigation into the most popular websites during August revealed that users spent triple the amount of time on the social media site than on Google or YouTube. According to the survey, Wikipedia averaged a surprisingly low 17 minutes per user.

Some notable entries in the list included:

Pay And Display

Google has revealed it will begin offering real-time auctions for its display adverts. The long-rumoured DoubleClick Ad Exchange allows advertisers to bid for advertising space on thousands of different websites.

Neal Mohan, vice president of product management at Google, said the new application would allow for more effective marketing campaigns. He said:

“The Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.”

The Web Wing

The White House is recruiting a social media archivist to collect and record social media correspondence through social media sites such as Facebook or Twitter.

A 51-page application form was posted on the Federal Business Opportunities website last month. An extract reads:

“In order to comply with the Presidential Records Act, the White House New Media team is looking for a non personal service contractor to crawl and archive PRA content on all third party sites where the EOP (Executive Office Of The President) has a presence (i.e. Facebook.com/whitehouse, Twitter.com/whitehouse). The EOP requires a provider to ensure we automatically capture this content in a scalable, efficient and reliable manner.”

The Presidential Records Act requires that any official communication from a sitting administration be catalogued and stored for future record.

Diller No Dallier

Barry Diller, the chairman responsible for the Fox Broadcasting Community, has spoken about the need for paid online content.

Speaking at the Goldman Communacopia conference, Diller said that “people would pay for things online.” He commented:

“If you look back just eight years, you’d see everyone writing off the music business as dead and gone, since all music was going to be free, illegal downloads. Now there’s iTunes a good business with smart pricing, and billions in revenue.”

Diller’s comments echo those made by News Corporation owner Rupert Murdoch last month. The Australian-born media mogul said that all of the News Corp. publications would be require users to pay a subscription fee by 2010.

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