The audience should be at the heart of any online marketing campaign. Understanding your customers opens the door to reaching them and influencing them, which is exactly what you want to achieve.
Our discovery phase aims to gather insights on who your buyers are, what they do online, and what they need to know about your products and services. Built on these cornerstones, we believe the strategies we put together are far more effective.
This initial investment can avoid huge wasted spend and effort further down the line. Not investing in proper planning is always a false economy – as they say, failing to prepare is preparing to fail.
How discovery works
Our first port of call is to immerse ourselves in your business. We visit you on a fact finding mission, getting a feel for your products or services, and discussing in depth the challenges and opportunities your business is facing. Right from the start, we want to be part of the same team, working towards the same goals.
Next, we speak to your customers – which in our experience, is the best way to understand what they want. From email surveys to telephone interviews to focus groups, we use a variety of qualitative research techniques to glean information from them.
We then use a range of tools, data sources and good old fashioned desk research to put that information into context. We seek to understand things like what content is being highly shared, how customers are interacting with your site, and what trends or changes are affecting your industry.
Shaping your strategy
Finally, these hard-won insights are used for planning your ongoing campaign. From the channels we use to reach them to the messaging and topics of our content, your audience is at the heart of everything we do.
Brands we've helped
What we do
We get to know your business, learning all about your products or services, objectives and challenges.
We speak to your audience to understand their buying journey, and their concerns at every step of the way.
We research your market and online landscape to understand how best to communicate with your customers.
Our insights shape your campaign strategy and messaging, so we can reach and influence your audience.