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Snapchat Marketing: How to use Snapchat geofilters

Snapchat is a major part of any self-respecting millennial’s life. If you don’t believe that statement, you clearly don’t hang around with enough millennials.

The question is, with a lot of companies struggling to keep up with Facebook, Twitter and Instagram workloads, do you really need to add Snapchat to your already busy marketing strategy?

It depends. If you have a product or message that you’d like to resonate with a young audience, then the answer is a big fat yes.

Snapchat Geofilter Images

Don’t believe us? Read our ‘Snapfacts’


Fun Facts


OK, maybe we should use Snapchat – but how?

Well, it depends what exactly you want to achieve. Options vary from competitions, paid ads, sharing stories, and much more. One thing is certain: if you use Snapchat, and you get it right, you can expect to…

As mentioned, there are numerous ways to effectively utilise Snapchat marketing, but in this article we are going to focus on Snapchat geofilters.

What are Snapchat geofilters and how do you use them?

A geofilter is a Snapchat filter that becomes available to users when they are within a certain geographic area.

At theEword, we’ve created ‘Place Marketing’ geofilter campaigns for clients such as Blackpool and Madame Tussauds – with some spectacular results.

Blackpool Geofilters

For example,  with an ad spend of just £900, you can expect some some fun, on-brand, and highly shareable filters.

From previous experience, this should generate.

For many brands, having this many people actively, organically, and authentically sharing their content with their network would be priceless.

Snapchat Geofilter Shots

The geofilters we created resulted in brand awareness, user engagement, heightened user experience, and the likelihood of increased footfall.

It’s an amazing tactic for any attraction or destination looking to increase social engagement and ticket sales.

Snapchat Marketing – it’s not a fad

Snapchat might not be right for every business, but for those with a physical location that resonates with young people or families, it might be the perfect marketing strategy.

What’s more, Snapchat is growing massively amongst users over the age of 25, so this powerful marketing tool will, in a matter of years, be beneficial for those looking to target a wider range of audiences.

If you would like to talk in greater depth about our work on Snapchat or destination marketing, give our sales team a call today.


Written by Alex Coe


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