Twitter reveals the top trends and tweets of 2012
Tweets of 2012
Twitter has unveiled 2012 Year on Twitter, a review of 2012’s top tweets, trends, events and users.
The year’s Golden Tweet – which received the most retweets of the year and in the history of the site – was sent by US President Barack Obama upon being re-elected in November. Saying simply “Four more years”, it received over 810,000 retweets and 300,000 favourites from around the world.
Meanwhile the Olympics were the biggest event of the year, generating 150 million tweets, with spikes during the closing ceremony and Usain Bolt’s 200m victory. There was also plenty of tweeting about Euro 2012 and Whitney Houston, trends which were echoed in the 2012 Google Zeitgeist report. Twitter also welcomed some high profile new members in 2012, including Adele, Pele, Nicolas Sarkozy, Jeremy Clarkson and Pope Benedict XVI.
Trending UK hashtags of 2012 included #yolo (you only live once) and #fail, while the UK’s most tweeted TV shows included Game of Thrones, Jeremy Kyle and Newsnight. Film tweets were dominated by The Hunger Games and Skyfall.
A big year for Twitter
Twitter has also collaborated with Vizify to allow users to create their own 2012 Year on Twitter, featuring an infographic of their most tweeted topics and revealing their own Golden Tweet.
The microblogging service has gone from strength to strength over the last few years, passing the 500 million accounts milestone in 2012. Over 340 million tweets are sent each day, with a range of advertising methods introduced to monetise engagement including promoted trends and tweets.
Announcing the launch in an official blog post yesterday, Editorial Director Karen Wickre also thanked users for “making Twitter as compelling as it is”, and said the team are “amazed and humbled by the many ways in which people use Twitter”.
Tom Glass, creative director at theEword, said: “As Twitter’s membership grows, it’s no surprise that it so closely echoes Google’s most searched for terms. The nature of Twitter means it’s a very accurate reflection of what people are talking about, and what they’re interested in; of course, that also makes it a space where brands are desperate to be visible.”