The top ten reasons to use top ten lists
theEword SEO copywriter Tom Mason reveals the top 10 reasons to use lists in content.
- Lists are easy to write. An SEO copywriter does not have to spend hours researching a subject and it’s relatively easy to compose two or three lines on a particular point.
- Lists are easy to read. Users can quickly absorb an argument or opinion in a minimal amount of time. This is compared to larger documents which make take a significant period to digest.
- Lists are ideal for social media. Readers do not have to spend their time wading through whole paragraphs to deem whether a piece of content is worthy of a re-tweet. Similarly, copywriters can include an influential blog or twitter user in a list to boost the chances of a mention from that particular account.
- Lists are a great way to cover a lot of information quickly. The format gives copywriters the opportunity to broach a number of different topics without fear of losing the reader mid-paragraph.
- Lists require brevity and copywriters need to be able to make an argument in a limited amount of characters. If nothing else, the format is good practice for working within a set number of characters; Twitter, for example.
- Lists can be creative. This format allows SEO organisations to present information in a fresh and interesting format.
- Lists are great linkbait. They are perfect for attracting inbound links from related blogs and sites.
- Lists are perfect for those wanting to focus on a specific keyword. The nature of lists allows for the subtle repetition of certain words and phrases.
- The lengths of list can vary considerably. Ultimately, the number of bullet points is chosen by the writer and a list can be as comprehensive or concise as necessary.
- The final point in a list can be used as a plug for a service or company. For example, theEword offers bespoke SEO copywriting and you can contact us for more information.