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theEweekly Wrap

theEweekly Wrap: 12 Dec

Google gives Penguin live updates

This week, Google has said that it will continue to update the Penguin algorithm as it goes along.

Speaking to Search Engine Land, Google said:

"That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now."

Formerly, Google has made updates to the algorithm offline and then applied the changes at specific points in time. Now, it looks like Google will make live changes to the algorithm.

This might make the changes harder to see, and industry leaders in SEO are thinking about new ways to detect and announce any changes to the algorithm.


Microsoft takes bitcoin payments

Next up, Microsoft has revealed that its customers can use bitcoin to pay for services across many of its digital platforms.

The company's commerce page shows that users can now use the currency to pay for items such as apps, games and videos for Windows and Xbox platforms.

The announcement follows Microsoft's integration with BitPay, a US-based company that helps over 40,000 businesses to integrate the currency into their business.

Right now, there are restrictions of how people can use bitcoin for Microsoft products. Microsoft said:

"You can only use bitcoin to add money to your Microsoft account and then purchase digital goods at select Microsoft online stores".

But Microsoft hinted that this might change in the future:

"You can’t use bitcoin to purchase Microsoft products and services directly at this time."


Classic iPod sells for £57,500

And to wrap up this week, old iPods have been selling on eBay for as much as $90,000 (£57,500).

The $90,000 iPod is a factory-sealed UK model of the special edition U2 iPod. It has a black front with a red touch wheel, and the band members' signatures engraved on the back. Apple released the device in limited supply in 2004.

Rex Santus, of Mashable, broke the story.

Commenting on the time since release and its effect on the device, he said: "A battery that hasn't been used in a decade, however, will likely have serious performance issues, if it works at all".

The whole range of iPod Classics were discontinued in September this year. Apple's CEO Tim Cook said the decision came because the company "couldn't get the parts anymore, not anywhere on Earth."

Some different models of Classics are available for a more modest price; sellers on Amazon are asking for between £300 - £400.

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