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theEweekly Wrap

theEweekly Wrap: 14 Nov

Instagram upgrade brings typeahead search

Photo-sharing app Instagram has been upgraded, with a few more notable tweaks than usual – which so far seem to have been well-received.

First of all, when a user searches for certain tags or other users on the app, it now predicts what they are typing. Those prone to typos will be pleased to find that they no longer have to delete a photo and repost it if they make a spelling mistake in the caption – these can now be edited after the fact.

Earlier this year Instagram announced that it had over 200 million users, and also said that there are around 60 million photos shared on the average day.

Despite this enormous volume of posts, Instagram remains vigilant with regards to 'unsuitable' images. In the summer, CEO Kevin Systrom defended the company's policy – which states that users may not post "violent, nude, partially nude, discriminatory, unlawful, infringing, hateful, pornographic or sexually suggestive photos."


Spotify says it does combat piracy

Music-streaming service Spotify spoke up for itself on Monday, declaring that it had paid out over $2 billion ($1.2 billion) to the music industry – including its artists.

CEO Daniel Ek posted a 1,800-word blog, in which he explains why he believes the company is helping artists – as opposed to contributing towards music piracy.

"Taylor Swift is absolutely right: music is art, art has real value, and artists deserve to be paid for it," he begins. "So all the talk swirling around lately about how Spotify is making money on the backs of artists upsets me big time."

Ek mentions Taylor Swift specifically because she recently decided to remove her entire discography from Spotify, as she believes the service leads to improper compensation of "writers, producers, artists and creators" of music.

Ek continues his defence of Spotify, arguing: "Piracy doesn’t pay artists a penny – nothing, zilch, zero. Spotify has paid more than two billion dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists."


Sainsbury's Xmas ad gets 1m views in a day

Sainsbury's has become the latest high-profile retailer to release an extended, high-profile Christmas advert.

It tells the story of the 1914 Christmas truce on World War I's Western Front, in which both sides agreed to temporarily cease fighting for the festivities.

Much of the ad focuses on two soldiers – one British and one German – who befriend each other on 'no man's land'; at the end of it they return to their trenches to discover that they have presented one another with gifts.

Within the first 24 hours of it being posted on YouTube it was viewed more than a million times.

There is no telling as yet whether it will prove more popular than the new John Lewis Christmas ad, which was uploaded to YouTube just over a week ago and has amassed over 13 million views since.

Written by Dan Moores


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