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theEweekly Wrap

theEweekly Wrap: 24 Oct

Mediative research reveals user search behaviour

This week, the latest research into Google search results has shown that compared to 2005 the way people are browsing and clicking has changed.

Undertaken by Mediative, one of the largest digital marking companies in the US, the study asked participants to do various searches on a desktop, in order to find behavioural trends.

An analysis of the study has determined that the top results still have a strong advantage over those further down, as the 1st entry on the page gets up to 32 per cent of the clicks.

But an interesting change is in the way people actually interact with the page itself.

In 2005, the last time Mediative undertook this study, the result was the Golden Triangle, which represented the shape of the area on a search page that most users would interact with.

If the study is true then no longer do we have the Golden triangle but a vertical, prospective gold rush. Writing on Moz, Rebecca Maynes, Marketing Communications Strategist at Mediative, says users are "looking for the fastest path to the desired content... viewing more search results listings during a single session and spending less time viewing each one."


Disconnecting with people – end of Nokia brand

Next up, Microsoft is dropping the Nokia brand name from its mobile phone devices, only months after acquiring the firm.

Microsoft bought Nokia, the Finnish mobile firm, back in April in a deal worth £4.6 billion.

The logo will phase out along with Windows Phone, as the tech firm prepares to put all its mobile products under the Microsoft Lumia brand.

For many, Nokia's logo is one evoking nostalgia and perhaps even frustration. The 3310 was one of the first ultra successful phones across the globe, and has shifted over 126 million units worldwide since its launch in 2000.

Microsoft confirmed on Tuesday that the process has begun in France and will start in other countries over the following weeks.


Tinder longs to find profits

And to wrap up this week, Tinder, the mobile dating app, might make matches happen but now it's set its sights on money.

Speaking earlier this week at the Forbes Under 30 Summit in Philadelphia, Sean Rad, Tinder's CEO, said that the dating app will launch a premium service in November, allowing its users to take advantage of more features.

"We are adding features users have been begging us for... They will offer so much value we think users are willing to pay for them."

Rad said that revenue has always been on the roadmap for Tinder, which won best start-up at the Crunchie awards this year, and if that's true then offering a premium service may have been part of the business plan from the get-go.

“We had to get our product and growth right first,” Rad said.

Trying to monetise a dating service is not a new challenge - sites like and OkCupid have offered premiums to lonely hearts for a while now. But if everything goes to plan then Greg Blatt, the head of InterActiveCorp's Match division, estimates Tinder could earn $75 million in 2015.

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