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theEweekly Wrap – Manchester Masters, Foursquare and Facebook

Sorry to see you McC-leave Today marks the departure of Rick Roberts and Emily McCleave, the two Manchester Masters placements who joined our online marketing department three months ago. The pair, who were part of the winning ten students in last year’s competition, have been working on a range of different projects during their tenure, including a number of online marketing campaigns.

Speaking to theEword blog, Emily said:

“I’ve really enjoyed my time here at theEword. I’ve had the opportunity to learn a lot about SEO and online marketing, as well as get some great hands-on experience thanks to the team here.”

Rick added:

“I was given the chance to try my hand at a range of new things. I’ve learnt a lot and hope to build on the experience I’ve gained at theEword.”

To mark the departure of Rick and Emily, Rachel Holce, online marketing assistant, baked a tray of cupcakes. They had an excellent conversion rate.

Landmark badge Foursquare, the rising starlet of the social media world, has enjoyed a successful week. The site, which allows users to broadcast their location to friends online (via Twitter, for example), recorded a record-breaking 347,000 ‘checkins’ at the beginning of the week.

While the surge in users came during one of the most popular technology conferences in the world, Austin’s SXSW (South-by-South-West), industry leaders are speculating that the event is a landmark for the success of the site.

The official Foursqure Twitter account revealed the news with the tweet, ‘Holy numbers, Batman…347,000 checkins yesterday.’ Responding to the success of the news, notable social media cheerleader Mashable.com said that Foursquare was pulling ahead of its geotagging rivals.

“Very worthy competitors like Gowalla and Yelp may be putting up a fight, but as far as checkins are concerned, Foursquare is on top right now. Only time will tell if it stays that way,” reported Samuel Axon, a writer at the social media site.

Facebook for all The SEO industry raised an eyebrow this week after Facebook was crowned the most popular website in the United States. A report from Experian Hitwise showed that the social media hub received more visits than any other website in the country for the week ending March 14th. This is the first time that Facebook has been the most popular internet site in the United States.

The social networking giant clambered over Google, Fox News and Amazon to claim the top position, receiving 7.07 per cent of all internet traffic. Google scored 7.03 per cent of visitors for the week. Still, despite the news from across the pond, industry analysts have expressed their doubts over whether Facebook can achieve the same results in the UK.

“Facebook is the second most visited website in the UK – and has been for a while now – but Google.co.uk remains ahead of it. Last week, Google.co.uk picked up 9.34 per cent of UK Internet visits, while Facebook accounted for 6.01 per cent,” said Robin Goad from Experian Hitwise UK.

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