theEweekly Wrap – Nobel prize, Bing advert and Twitter
|Noble undertaking||The internet may be the next winner of the Nobel Peace Prize after it was revealed to be among the 237 individuals and groups nominated for the award.
The web was suggested for the prize, won by US president Barack Obama in 2009, by the 2003 Nobel winner Shirin Ebadi and Nicholas Negropone, founder of the $100 laptop project.
“The announcement of this year’s laureate will be made on the 8 October,” said Geir Kundestand, director of the Nobel Institute.
Italian Wired magazine said that the internet should receive the award for its contribution to “dialogue, debate and consensus”.
The creators of the World Wide Web, Tim Berners-Lee, Larry Roberts and Vint Cerf, have also been nominated for the prestigious prize. The winner of the accolade will be announced in December 2010.
|Bing blitz||Microsoft geared up for another marketing offensive against Google as it launched a three month advertising blitz in the UK. The multi-million pound push includes a print and television campaign which focuses on the differences between the two search engines.
“People feel overawed by the internet and what they turn up when they are searching,” said Ashley Hingfield, managing director and vice-president of consumer and online at Microsoft UK.
“This is a big moment – we are taking out our slingshots and taking on Goliath,” he added.
The campaign will run during March, winding down around June. Staff at Microsoft will be hoping the marketing push will increase Bing’s three per cent market share in the United Kingdom.
Writing on Marketing Pilgrim, Andy Beal said that he doubted the campaign would be successful.
“Google achieved 90 per cent share in the UK via word-of-mouth. Bing has been available to UK users – albeit in beta – since June. If they felt that Bing was truly revolutionising search, they would have pushed the needle already.”
|Twitter turns the tables||Twitter has had a busy week. The site, still reeling from a host of phising attacks seven days ago, launched a series of new products to retake the initiative.
On Tuesday, the company announced the implementation of a URL shorting service, while today it revealed a new geotagging tool for web users.
Users who post tweets through a third-party API such as Tweetdeck or Echofon have had access to geotagging for quite some time, although it is the first time users will be able to share their location when updating their status via the web.
“Ever had something you wanted to share that would be better with a location? By turning on this feature, you can include location information like neighbourhood, town, or exact point when you tweet,” read a statement on the site.