theEweekly Wrap – Twitter sales, Google competition and Facebook privacy
|Deal or no Dell||Computer kingpins Dell, a company famous for generating millions of dollars in revenue through sales on Twitter, has revealed it has made more than $6.5 million through its social media efforts.
The company also said it has seen as 23 per cent rise in Twitter followers in the past three month, taking the number of users who follow the account to over 1.5 million.
Manish Mehta, VP of of Dell’s online campaigns said:
“It’s a very vibrant channel for us and it’s growing aggressively. It’s not just our reach and growth that has progressed, it’s that it’s happening globally. Dell reaches Twitter users in 12 countries, including the U.S., Brazil, Mexico, China and Japan. Brazil’s Twitter users spent $800,000 in the past eight months.”
|Google needs a hero||Google has opened the voting for the UK edition of Doodle 4 Google. The competition, now in its fourth year, invited young people aged between five and 16 years old to submit their own interpretation of the Google logo focused around the theme of ‘heroes’.
The competition stems from the ever-changing company logo on the Google homepage. The illustrations, penned by employee Dennis Hwang, are released to commemorate special occasions. Most recently, it was used to celebrate the 40th anniversary of children’s education program Sesame Street.
Users can vote for their favourite logo at the Doodle 4 Google site. Meanwhile, theEword designer Stephen Dixon took time out of his day to style his own ‘hero’ logo. You can see his efforts in the box to the right.
|Where’s the ‘dislike’ button?||Facebook faced the wrath of 350 million users this week after changes to its privacy settings. The move, saw individual status updates become automatically visible in searches.
Nicole Ozer, of the American Civil Liberties Union, said that the update endangered the privacy of Facebook users. She commented:
“Before the recent changes, you had the option of exposing only a ‘limited’ profile, consisting of as little as your name and networks, to other Facebook users—and nothing at all to internet users at large.”
“Now your profile picture, current city, friends list, gender, and fan pages are ‘publicly available information’, which means you have no way to prevent any other Facebook user from viewing this information on your profile”.
The move prompted social media commentators to speculate that Facebook was attempting to emulate the (largely-public) flow of information offered by Twitter.
|SEO news in 140 characters||Google launched real-time data in its search engine results pages. A number of queries now draw in results from Twitter updates.
Online advertising has grown by 9.5 per cent in 2009, according to research by ZenithOptimedia. Overall ad spend declined by 10.2 per cent.
The Manchester Evening News iPhone app has been downloaded over 6,700 times. The software displays the latest stories from the paper.