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theEweekly Wrap 28 August 2009 28 August 2009

Download the cheerleader, download the world

US drama series Heroes is the most popular television programme amongst illegal file-sharers according to research from an American web firm.

The investigation by US company Big Champagne examined the most downloaded videos from file-sharing sites such as The Pirate Bay and Mininova. The enquiry found that in 2009, the NBC network drama Heroes was downloaded 54.6 million times by users across the ..
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Buyouts signal new era of targeted social media

It has been a remarkable period of consolidation in the social media world. Digital marketers have been playing catch-up as takeover announcements tumbled one after another, sometimes with little or no forewarning.

At the tail-end of July 2009, Yahoo revealed it had bought photo-management tool Xoopit for a reported £12.35 million. Then IT business services specialist brightsolid got in on the act with a £25 million takeover of the Friends ..
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Using rich media to enhance a website

SEO Manchester copywriter Tom MasonNowadays, users expect more from their online experience. Web 2.0 has made individuals greedy for multimedia content, social media integration and personal interaction. SEO copywriting employee Tom Mason breaks down the four key tools for those aiming to harness rich media for their own aims.

Video

Visual content is not for every website. Used in the right context though, a short clip or promotional video can greatly enhance a user’s ..
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The search repercussions of Bing's Wolfram Alpha linkup

Bing has apparently been given permission to use structured data from Wolfram Alpha, which could prove highly significant in its bid to challenge Google's stranglehold of UK search.

Microsoft, owner of the search engine, has been locked in negotiations with senior figures at the “computational knowledge engine” for months and now a licensing agreement has finally been put in place, according to internet news portal TechCrunch. Although terms ..
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Hollywood reveals blueprint for Twitter marketing


The effect of social media tools like Twitter is notoriously difficult to quantify but Hollywood may just have provided a compelling case study.

The tweeter

Lindsay Wailes, a cook and coffee shop assistant from Westminster, Maryland, is one of a growing number of movie buffs that are engaging in C2C marketing thanks to the micro-blogging tool. She advised her Twitter followers to steer clear of this summer’s blockbuster G.I. Joe if they wanted ..
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theEweekly Wrap 21 August 2009 21 August 2009


theEword SEO Manchester blogGrowth mail

Official figures have revealed that Gmail, the email service from Google, is the third largest mail client in the United States.

A study from online research group ComScore stated that Gmail had overtaken the AOL email service in terms of unique visitors. Gmail recorded 37 million visitors compared to the 36.3 million clocked by AOL in July. Over the past eight months, Gmail posted a 25 per cent growth in unique visitors.

Hotmail and ..
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The Great Google UK SERPs Debate

UK SERPS pose SEO problemGoogle joins row over irrelevant SERPs

The quality of Google search engine results pages (SERPs) has come in for fierce criticism recently from across the SEO spectrum. Now, Google itself has finally joined the discussion.

Concern centres on an apparent drop-off in the geographical relevance of many UK-based keyword searches. For example, enter a term such as ‘family homes Kent’ into Google.co.uk and the top three results are for properties in ..
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theEword Academy - Using Google Local


theEword marketing assistant Holly O'Boyle examines how a business can use Google Local to increase traffic.

Setting up a Google Local account is a relatively simple process which can have huge benefits. The system allows companies to increase or improve their online presence by giving their business better exposure to large groups of conversion-likely users - those individuals searching for specific products or services.

Users carrying out ..
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theEweekly Wrap 14 August 2009 14 August 2009


SEO Manchester weekly newsGoogle Blend

Google has revealed plans to upgrade its search engine software. The company is set to roll out the update - codenamed Google Caffeine - over the coming months. Head of Webspam Matt Cutts said that Google Caffeine would increase the speed and accuracy of search results.

Writing in his official blog, Cutts noted:

“The Caffeine update isn’t about making some UI [user interface] changes here or there. Currently, even power users ..
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Search space race kicks off


Real-time search - theEword SEO ManchestertheEword SEO copywriter Tom Mason highlights the growing shift towards real-time search.

Real-time search is becoming an increasingly important focus for the digital industry. Twitter – for all its foibles and technical errors – is the market leader. The site allows users to instantly communicate with each other; breaking news, discussing topics, interacting with any of its six million users (Including theEword).

The success (in terms of ..
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