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about us
Formed in 2006 by Creative Director Tom Glass and CEO Al Mackin, theEword is a specialist search marketing agency, focused on providing SEO, PPC and commercial web design solutions to improve clients' leads and sales.
We're based in Trafford Park, 10 minutes from central Manchester. Our team currently numbers 20, and we are growing all the time. Our proven track record of generating millions of pounds worth of sales for our clients through innovative search marketing campaigns is just one reason they regard us so highly.
> Read more about theEword
> Manchester SEO Specialists
> Our testimonials
> Our Accreditation
> Our Success Stories
> Our Team
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what we do
Whether you're an SME, PLC or multinational looking to formulate your first digital marketing plan, or improve the performance of your existing strategy, theEword can help you achieve profitable positions within search engine results to drive traffic to your website.
We can blend your paid and natural search marketing to force a reduction in cost per aquisition, help you focus your campaigns on products or services that give you the greatest return, and increase profit through optimisation.
Find out more about our services
> Search Engine Optimisation (SEO)
> Pay Per Click Marketing (PPC)
> Commercial Copywriting
> Social Media Marketing
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why theEword
> Our founder and CEO Al Mackin has over 12 years of digital marketing experience and creative director Tom Glass has been working in commercial design for 13 years. The rest of our team shares a wealth of experience in digital marketing, design and commercial copywriting.
> We offer complete transparency on costs, workings, actions and progress.
> Our custom technologies, including marketing networks, analysis and reporting tools give us the edge over other online marketing agencies.
more about theEword
Many SEO and online marketing agencies operate behind closed doors without fully sharing information either techniques or day-to-day results with clients. theEword offers complete transparency on both counts. We produce highly detailed reports on a daily basis, which are open and honest in regards to important factors such as traffic, conversions, costs and search engine placements.
In addition, we hold regular boot camps and training sessions for our clients, encouraging them to learn as much as possible about SEO and online marketing. We feel it is important for confidence that clients understand, via their own experience, what it is we're doing.
Two of the most vital parts of our online marketing and SEO methodology are research and reporting. Both of these lead to refinement which in turn leads to results. We carry out extensive client-specific research before starting any project, working from the belief that in order to achieve results in a particular field you need to fully understand it first. We perform in-depth research before commencing any project, which allows us to tailor our service from day one.
From there, we track accounts and report on a daily basis. This allows us to see which elements of a campaign are working and which are not. We use this information to refine the campaign, for example, dropping out underperforming keywords and adding emerging ones. Our ability to quickly change aspects of online marketing campaigns allows us to maximise their effectiveness over a sustained period of time.
theEword is one of the only SEO agencies to focus heavily on content and social media. We offer comprehensive news and blogging services to our clients, both of which are vital in maintaining a fresh flow of content across sites and, of course, engaging visitors. We also use brand properties such as celebrity spokespeople or mascots in social media marketing campaigns.
If you are interested in the services provided by theEword, please contact us for a consultation.
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