Gary Oakes - Celltalk PLC
Wendy Simpson - Million-2-1
Matthew Welch - Bucky Bingo
Shimon Brennan - Topcomms
A 90-minute masterclass in Search Engine Optimisation, free to marketing managers and directors
Kerching.com Case Study: Cost Per Acquisition reduced by 60% and natural Search Traffic up 328%
theEword is a specialist search engine optimisation and search marketing agency
Many SEO and online marketing agencies operate behind closed doors without fully sharing information either techniques or day-to-day results with clients. theEword offers complete transparency on both counts. We produce highly detailed reports on a daily basis, which are open and honest in regards to important factors such as traffic, conversions, costs and search engine placements.
In addition, we hold regular boot camps and training sessions for our clients, encouraging them to learn as much as possible about SEO and online marketing. We feel it is important for confidence that clients understand, via their own experience, what it is we're doing.
Two of the most vital parts of our online marketing and SEO methodology are research and reporting. Both of these lead to refinement which in turn leads to results. We carry out extensive client-specific research before starting any project, working from the belief that in order to achieve results in a particular field you need to fully understand it first. We perform in-depth research before commencing any project, which allows us to tailor our service from day one.
From there, we track accounts and report on a daily basis. This allows us to see which elements of a campaign are working and which are not. We use this information to refine the campaign, for example, dropping out underperforming keywords and adding emerging ones. Our ability to quickly change aspects of online marketing campaigns allows us to maximise their effectiveness over a sustained period of time.
theEword is one of the only SEO agencies to focus heavily on content and social media. We offer comprehensive news and blogging services to our clients, both of which are vital in maintaining a fresh flow of content across sites and, of course, engaging visitors. We also use brand properties such as celebrity spokespeople or mascots in social media marketing campaigns.
If you are interested in the services provided by theEword, please contact us for a consultation.
Matt Cutts helps to define paid links Wednesday 5th of March, 2014by James RichesGoogle's webspam chief explains how paid links are identified, including on occasions where no actual money is exchanged.
February 2014 UK search engine market share stats Thursday 6th of March, 2014by Rachel HandBing is up, while Google is down, according the latest UK search volume data from StatCounter.
Google notifies users of duplicate business listings Friday 7th of March, 2014by Lauren KnowlesGoogle has run into a duplication issue when upgrading local businesses to the new Google Places dashboard.