After almost two years of suffering, businesses who were penalised with the last Penguin update and have been unable to recover can finally breathe again. On Friday, 23rd September Google officially released Penguin 4.0, but what does this mean for digital marketing? Read more »
Whatever your company deals in, and however big or small you are within your sector, there is something you can do to make your website immediately more attractive to searchers: optimise your title tags and meta descriptions. Here’s how.
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Technology is rapidly changing how businesses operate, but it is having a big impact on the recruitment industry in particular. Read on to find out how technology is changing the way recruitment agencies work. Read more »
Bootstrap was initially created by developers at Twitter, for internal use – but the company quickly recognised its potential for greater things, and in 2011 they released to the public. Now, some five-and-a-half years down the line, we’re awaiting the release of Bootstrap 4, which is currently in alpha-testing stage.
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If you want people to care about your brand, you need to be genuinely excited about the content you’re writing. If you don’t care about the content you’re writing, your readers won’t either. Here’s why.
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Video is big right now. Live streaming is also rising in popularity, offering marketers a new tool for enhancing creative campaigns. Could live streaming be for you and if so, how should you go about it? Read more »
Struggling to find the right digital marketing training course for you or your team? Take a look at our half-day training courses which we deliver from the comfort of your own office. Sound good? Learn more... Read more »
Social media can help you to engage with your customers, increase brand awareness and promote your services.Many companies have made errors on social media platforms, leading to PR disasters that are difficult to recover from. Here we discuss why social media is important and how to avoid the mishaps that have damaged the reputation of many businesses. Read more »
The way we consume content is changing. So we've taken a closer look at one of the biggest brands on the planet and analysed how they've adapted their approach to leveraging influencers in their marketing campaigns. Read more »
We interviewed Paul Hirst, Sports Reporter for The Times,to find out what makes great PR, the biggest PR mistakes you can make, and how to approach journalists who will help to establish and promote your brand. Read more »