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Ten digital marketing lessons we learned in 2014 that we need to remember this year

Forget-me-not The start of any new year brings an opportunity for reviewing marketing activity and putting renewed vigour into your plans. But among all the enthusiasm for the year ahead, it's possible to forget some of the things you've learned in the past 12 months. This blog recaps the best things we learned in 2014 that really ought to form part of your thinking this year. Read more »

What do you need to know about your prospective customers that you don’t already?

Stop the confusion, find out what you really need to know about prospective customers. Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow. This blog will help you identify and understand your target market, and ultimately give you the building blocks to ensuring long-term success for your business. Read more »

Google continues to improve Knowledge Graph Tuesday 3rd of March, 2015by Andy Williams Google has continued the Stateside expansion of its Knowledge Graph feature by including hotel booking information within city search results.

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Google proposes to rank websites on facts Wednesday 4th of March, 2015by Martin Lindley Websites may soon see their Google rankings affected if they fail to meet the criteria set out in a new trustworthiness ranking, Knowledge Based Trust (KBT).

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Google launches AdWords Android app Thursday 5th of March, 2015by Dan Moores The AdWords app allows users to monitor their campaigns through stats and figures, and also enables adjustments to budgets and bids. It is currently only available to Android users.

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theEword - 3 hours ago

Five digital marketing myths dispelled: http://t.co/RkTEJ5dsVL http://t.co/7ZYIpGMLH2

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theEword - 5 hours ago

Digital marketing tip #10: The customer is King http://t.co/vBFOoo1NCR http://t.co/l6gO7PX9Qy

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theEword - 6 hours ago

Google launches AdWords Android app: http://t.co/kNQbCR9Xxt http://t.co/UEV4u1ILdv

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theEword - 8 hours ago

Music ID app Shazam will soon recognize objects too: http://t.co/GHB5Htuanl

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theEword - 1 day ago

Digital marketing tip #9: Social media is no longer free http://t.co/vBFOoo1NCR http://t.co/oF2uGNNMc8

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: five tricks from Hollywood you can use to write ... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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Five digital marketing myths dispelled Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

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