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Ten digital marketing lessons we learned in 2014 that we need to remember this year

Forget-me-not The start of any new year brings an opportunity for reviewing marketing activity and putting renewed vigour into your plans. But among all the enthusiasm for the year ahead, it's possible to forget some of the things you've learned in the past 12 months. This blog recaps the best things we learned in 2014 that really ought to form part of your thinking this year. Read more »

What do you need to know about your prospective customers that you don’t already?

Stop the confusion, find out what you really need to know about prospective customers. Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow. This blog will help you identify and understand your target market, and ultimately give you the building blocks to ensuring long-term success for your business. Read more »

Google Zeitgeist 2014 list reveals the world’s search interests

rsz_1google_logos Google has released its now traditional review of the year, detailing the search terms we have been looking for this year. As expected, it's been a year dominated in equal parts by tragedy and fun, but it's also the first time in several years a certain tech giant's products haven't been on the list. Read more »
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February UK search market share: Bing breaks 7% barrier Monday 2nd of March, 2015by James Riches Last month, Bing continued to increase its share of the UK search market, jumping above 7%. Meanwhile, celebrities generated a lot of searches in a busy month for entertainment.

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Google continues to improve Knowledge Graph Tuesday 3rd of March, 2015by Andy Williams Google has continued the Stateside expansion of its Knowledge Graph feature by including hotel booking information within city search results.

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Google proposes to rank websites on facts Wednesday 4th of March, 2015by Martin Lindley Websites may soon see their Google rankings affected if they fail to meet the criteria set out in a new trustworthiness ranking, Knowledge Based Trust (KBT).

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theEword - 3 hours ago

Google proposes to rank websites on facts: http://t.co/h2csehd9z4 http://t.co/2CkJjMyBqZ

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theEword - 6 hours ago

Digital marketing tip #8: You must be a film maker http://t.co/vBFOoo1NCR http://t.co/kUVs3GDhjN

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theEword - 7 hours ago

Google continues to improve Knowledge Graph: http://t.co/rrVn7MJRc0

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theEword - 1 day ago

How to write content good enough for the red carpet: http://t.co/OJ73x8QklT http://t.co/BU1M2wvsVH

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theEword - 1 day ago

Digital marketing tip #7: The Devils in the data http://t.co/vBFOoo1NCR http://t.co/MLqGBjofRs

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: five tricks from Hollywood you can use to write ... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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