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Is it time for a fresh look at PPC management fees?

paid-marketing-campaigns3 For many years, it has been standard practice for media and digital agencies alike to calculate pay per click campaign management fees as a percentage of the advertiser's overall click spend. As the complexity and strategic possibilities of paid media management increase in line with the evolution of platforms such as Google AdWords and Twitter, we ask whether the percentage model is still the best way of working out management fees. Read more »

Google Zeitgeist 2014 list reveals the world’s search interests

rsz_1google_logos Google has released its now traditional review of the year, detailing the search terms we have been looking for this year. As expected, it's been a year dominated in equal parts by tragedy and fun, but it's also the first time in several years a certain tech giant's products haven't been on the list. Read more »

Five PPC tips from Google and theEword

As a Google Partner agency, theEword was invited to speak to delegates at the company's Google North base in Manchester. Top of the agenda was a look at how businesses can make the most of PPC and ensure their activity stays ahead of the curve throughout 2015. This blog collects the standout advice from the event, which featured talks from theEword MD Daniel Nolan as well as representatives from Google. Read more »

The final Light a Fire of 2014

B20yn6TIIAA7L3r On 19th November we hosted our fifth and final Light a Fire of 2014. Our special guest speaker this time round was Liane Grimshaw - founder and MD of inbound marketing agency SupaReal. Read more »
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Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

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Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

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Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

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theEword - 2 days ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

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theEword - 2 days ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

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theEword - 2 days ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

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theEword - 3 days ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

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theEword - 3 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

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theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

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Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

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theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

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