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Is it time for a fresh look at PPC management fees?

paid-marketing-campaigns3 For many years, it has been standard practice for media and digital agencies alike to calculate pay per click campaign management fees as a percentage of the advertiser's overall click spend. As the complexity and strategic possibilities of paid media management increase in line with the evolution of platforms such as Google AdWords and Twitter, we ask whether the percentage model is still the best way of working out management fees. Read more »

Google Zeitgeist 2014 list reveals the world’s search interests

rsz_1google_logos Google has released its now traditional review of the year, detailing the search terms we have been looking for this year. As expected, it's been a year dominated in equal parts by tragedy and fun, but it's also the first time in several years a certain tech giant's products haven't been on the list. Read more »

Five PPC tips from Google and theEword

As a Google Partner agency, theEword was invited to speak to delegates at the company's Google North base in Manchester. Top of the agenda was a look at how businesses can make the most of PPC and ensure their activity stays ahead of the curve throughout 2015. This blog collects the standout advice from the event, which featured talks from theEword MD Daniel Nolan as well as representatives from Google. Read more »

Uber announces plan to create 50,000 new jobs Monday 19th of January, 2015by Martin Lindley Uber has announced a plan to create 50,000 jobs in Europe in 2015. Speaking at a conference in Munich, CEO Travis Kalanick said the app has many benefits for cities.

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Google warns non-mobile friendly sites Wednesday 21st of January, 2015by James Riches Google has begun sending warnings to sites that aren’t mobile friendly, prompting rumours that it may be about to roll out a new mobile ranking algorithm.

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Google reacts following Yahoo’s search market increase Thursday 22nd of January, 2015by Andy Williams Google has begun to encourage Firefox 34 users to switch back to its search engine, after Yahoo’s deal with Mozilla resulted in a market share increase.

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theEword - 2 days ago

Are you on the look out for a job in #contentmarketing? If so take a look at our latest opportunity: http://t.co/aIbg6hY9jh

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theEword - 2 days ago

Head-on with Microsoft’s super fun HoloLens http://t.co/S9DW6MVE5i

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theEword - 3 days ago

Amazing turnout and great venue for the #NorthernDigitalAwards. Good luck to everyone shortlisted! http://t.co/Wxri1uuPN5

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theEword - 3 days ago

We are up for Large Digital Agency of the Year tonight at the #NorthernDigitalAwards - we look forward to seeing you there!

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theEword - 5 days ago

This is what Google’s new calendar app for iOS looks like: http://t.co/8mc4QMbsKm

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theEweekly Wrap: 9 Dec Friday 9th of January, 2015by Martin Lindley This week: 60 per cent say Matt Cutts won't return, Facebook hoax continues to fool, and CES reveals future gadgets.

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theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

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theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

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