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Ten digital marketing lessons we learned in 2014 that we need to remember this year

Forget-me-not The start of any new year brings an opportunity for reviewing marketing activity and putting renewed vigour into your plans. But among all the enthusiasm for the year ahead, it's possible to forget some of the things you've learned in the past 12 months. This blog recaps the best things we learned in 2014 that really ought to form part of your thinking this year. Read more »

Google Zeitgeist 2014 list reveals the world’s search interests

rsz_1google_logos Google has released its now traditional review of the year, detailing the search terms we have been looking for this year. As expected, it's been a year dominated in equal parts by tragedy and fun, but it's also the first time in several years a certain tech giant's products haven't been on the list. Read more »

Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

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Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

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February UK search market share: Bing breaks 7% barrier Monday 2nd of March, 2015by James Riches Last month, Bing continued to increase its share of the UK search market, jumping above 7%. Meanwhile, celebrities generated a lot of searches in a busy month for entertainment.

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theEword - 20 mins ago

YouTube music awards 2015 will feature exclusive videos: http://t.co/cMUHfvMAGp

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theEword - 18 hours ago

Fancy a job in account management with a leading digital agency? Here’s your chance. Learn more about the role here: http://t.co/YOXrjnc0n6

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theEword - 22 hours ago

Digital marketing tip #6: Stop putting Google first http://t.co/vBFOoo1NCR http://t.co/QjsYq0j82r

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theEword - 22 hours ago

February UK search market share: Bing breaks 7% barrier http://t.co/IH1bira5Ce

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theEword - 1 day ago

BBM gets custom PINs and Android wear support: http://t.co/kPwgU6C3wk

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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