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Is it time for a fresh look at PPC management fees?

paid-marketing-campaigns3 For many years, it has been standard practice for media and digital agencies alike to calculate pay per click campaign management fees as a percentage of the advertiser's overall click spend. As the complexity and strategic possibilities of paid media management increase in line with the evolution of platforms such as Google AdWords and Twitter, we ask whether the percentage model is still the best way of working out management fees. Read more »

The final Light a Fire of 2014

B20yn6TIIAA7L3r On 19th November we hosted our fifth and final Light a Fire of 2014. Our special guest speaker this time round was Liane Grimshaw - founder and MD of inbound marketing agency SupaReal. Read more »

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

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Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

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YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

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theEword - 17 hours ago

We’ve delivered over 20 free knowledge share events in 2014, we will round off our events calendar with our digital trends event at #Google

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theEword - 1 day ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

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theEword - 1 day ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

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theEword - 3 days ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 3 days ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

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theEweekly Wrap: 28 Nov Friday 28th of November, 2014by Dan Moores This week: Twitter will scan for apps, Bing labels mobile-friendly sites, and Jennifer Aniston prank video goes viral.

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