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theEweekly Wrap - SAScon, SEO copywriting and SM language

SEO comes to ManchesterThe SEO Manchester community gather in the Bridgewater Hall this week for the inaugural SAScon event. The conference, which was organised by a host of digital Manchester companies, consisted of a host of SEO and social media topics.

The conference attracted a number of SEO and social media rockstars and speakers included Paul Fabretti, Judith Lewis and the infamous SEOer Fantomaster.

Tom Mason, theEword SEO copywriter, ..

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Social media at SAScon - A review

Hundreds gathered in Manchester yesterday for the launch of SAScon, a new SEO and social conference organised by a variety of Manchester SEO agencies. theEword copywriter Tom Mason attended the event and here, shares some of the pearls of social medium wisdom he picked up from the day.

For an inaugural event, SAScon boasted an ambitious scope; the programme – a mix of SEO, marketing and social panels – had enticed a number of world-renowned ..
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How to: Schedule tweets in Twitter

During a 24 hour period, user activity on Twitter peaks between 12pm-1pm, 5pm-6pm and 8pm-9pm. Sadly, many social media marketers only run their campaigns during the working day; between 9am and 5:30pm. This means that an account effectively goes into radio silence during one of the busiest times on for users.

However, using the Hootsuite Twitter service it is possible to maintain a presence during busy periods, even when you're not physically ..
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Nexus One UK launch imminent

It may have fallen off the radar somewhat in recent weeks but the Google phone is about to launch in the UK.

Vodafone UK rolls out Nexus One

Vodafone UK has announced that it will start selling the Nexus One on Friday, April 30th 2010. That means British consumers will be the first in Europe to get their hands on the Google phone – it comes out in France, Germany, Spain, Italy and the Netherlands next month. For the record, Vodafone UK price ..
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theEweekly Wrap - Google, Mobile Marketing, Apple

Spiderwebs A Google Webmaster Help thread has shed light on how often the search engine's spider crawl a website.

The Google Webmaster forum, which often sees employees hint at the inner-workings of the search process, explained that the search engine employs to index a website.

Google staffer John Mu revealed that the crawler responds to the update frequency of a sitemap.

"If we find new content there every time we crawl, we may choose to crawl ..

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Facebook v Google - Clash of the Titans 2.0

The internet is buzzing with the latest news from the f8 conference in San Francisco. Mark Zuckerberg is declaring war on Google and his weapon, the assurance of a new ‘social’ internet, seems a formidable one.

The battle between the two internet giants is by no means new. A rumoured takeover bid along with the creation of the Facebook-rivalling site Google Buzz do nothing to dispel the feeling that Google is more than keen to quash this ..
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Google's Guide to URL Removal

Following on from my news story on the main site this morning about the Google Government Requests tool, I stumbled across a series of posts entitled 'URL removal explained', in which the Google Webmaster blog has been educating users on how to request content removal. As Susan Moskwa, one of Google's Webmaster Trends Analysts, wisely states: "There's a lot of content on the Internet these days. At some point, something may turn up online that ..
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A guide to iPad ads on Google

The iPad is the biggest product launch of the last few years. Google is the biggest provider of PPC ads. So really it was only a matter of time before the two would meet.

Setting up iPad PPC ads

Sure enough, Google has announced that online advertisers can now run iPad campaigns on their all-conquering PPC platform. All you need to do is log into AdWords as normal and select 'devices' in 'Campaign Settings'. The resulting page lets you target ..
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Twitter - What's in a username?

The online gold rush of 2010 is gathering pace. Late last year, Twitter co-founder Evan Williams revealed the social networking site would be releasing a host of deleted and inactive usernames back into the wild. Last week, Search Engine Land reported that Twitter is moving that little bit closer to allowing users to choose from millions of previously locked-down monikers.

According to report, deleted titles will be the first batch of usernames ..
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Meet the team - Chris Greener

Chris Greener is the latest Manchester Masters winner to join theEword team. Here, the Newcastle-born student talks to theEword blog about online marketing, Bob Dylan and music festivals.

Howay man.

Hello.

So, what are you doing here at theEword?

I'm here as part of the Manchester Masters scheme. I was among the ten winning candidates from 2009. This is my third, and last, placement of the programme.

Well, it's good to have you on board. What are ..
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