|Universal Apps||Project Webinos got off the ground this weekwith €10 million (£8.5 million) of EU funding. The project sees 22 European companies, including hardware manufacturers, software developers and network providers, working together to create a versatile, universal app store.|
Their intention is to make all applications run in a web environment, thus allowing them to run on any OS or platform; the only requirement would be a web browser. ..
|Branded Keywords||Google AdWords caused controversy in Europe this week when they changed their keyword policy. Third parties can now bid on previously restricted trademarked keywords, as they have been able to do in the US since 2009. The purpose is to allow companies or retailers that sell trademarked products to advertise using those terms, but some feel it unfairly increases PPC costs.|
Meanwhile, Brand Republic reported that copyright ..
|Google V Apple||Google is planning an assault on Apple’s music market domination, according to the Independent. Currently in talks with music labels regarding a download store, they plan to create a digital music ‘locker’, where tunes can be stored and accessed on any device with an internet connection.|
The idea comes hot on the heels of Apple and BridgeCo’s joint venture, AirPlay, which wirelessly streams the user’s iTunes to any ..
Companies are always changing their products and services. You may not have spotted the latest subtle adjustments to Google’s ‘Sponsored Links’ section. Nevertheless, it clearly has changed. What once was yellow has now become purple.
So what might this mean for the results?
According to Google:
“This is purely an aesthetic change to our ads and won’t have any impact on the way we target or serve advertisements on Google.com.”
Well, if ..
Google announces alerts for search trends Tuesday 22nd of April, 2014by Rachel HandThe new service is designed to prompt subscribers whenever local or favourite topics begin to trend.
Google announces several new AdWords innovations Wednesday 23rd of April, 2014by Rachel HandThe search giant has launched a handful of new features, some designed for improved app marketing.
Facebook shares exceed expectations in Q1 Thursday 24th of April, 2014by Danielle MiddletonFacebook sees profits surge in the first quarter of 2014 thanks to increased investment in mobile advertising.