You are here: theEword Digital Marketing Blog » Creative mistakes - Innovative 404 pages

Creative mistakes - Innovative 404 pages

A 404 error page doesn't just have to be a bland message; theEword creative director Tom Glass talks us through some of the options available for web designers when creating an error page.

Creativity:

This interactive 404 page, from an American film studio, is creative brilliance. It demonstrates how a simple error message can emphasise the innovation and originality of an organisation.



Be witty:

The 404 page from the BBC takes an iconic photograph and turns it into a subtle joke at the corporation's expense. It's witty and charming, capitalising on the company's heritage to create an innovative 404 page.



Call to action:

This computer commerce store uses its 404 page to advertise its services to the user. The phone number is positioned for maximum exposure, inviting potential consumers to contact the business for more details.



Present other options:

The social network Vimeo offers waylaid users an opportunity to go to other areas of the site. Use this technique to stop readers completely bouncing off the domain after a 404 error.



Use humour:

The 404 error page from Twitter client Hootsuite uses humour to explain that an error has occurred. It gives the brand a personality and allows the user an insight into the working culture of an organisation.

Go Back

Social

RSS Twitter Facebook Google Plus

Categories

Latest Related Blogs

Design

Google announces alerts for search trends Tuesday 22nd of April, 2014by Rachel HandThe new service is designed to prompt subscribers whenever local or favourite topics begin to trend.

Google announces several new AdWords innovations Wednesday 23rd of April, 2014by Rachel HandThe search giant has launched a handful of new features, some designed for improved app marketing.

Facebook shares exceed expectations in Q1 Thursday 24th of April, 2014by Danielle MiddletonFacebook sees profits surge in the first quarter of 2014 thanks to increased investment in mobile advertising.