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theEweekly Wrap - Social media sorted, Facebook and Yahoo

Social Media ManchestertheEword unveiled the 'Social Media. Sorted' event this week. Hosted in conjunction with Juice Digital, the two-hour session sees the region's leading voices present a number of social media talks.

Hosted at The Hive, the event takes place on Wednesday 28th July and sees theEword's Al Mackin, Juice Digital's Steve Downes, Nick Massey from Forever Manchester and Mel McGuirk, Media Partner from Manchester law firm Pannone talk about different aspects of social media.

Speaking about the evening, theEword managing director Al Mackin said:

"Social Media. Sorted is a unique opportunity to discover how social media marketing can deliver incredible results. We are thrilled that Manchester's leading social media experts have agreed to share their knowledge about this exciting medium. In the Manchester Twitter Report, Manchester City are worthy champions but the lack of an official Manchester United account shows even world-famous brands can miss an open goal."

Visit theEword for more information and to book tickets.


500 million friendsIn other social media news, Facebook popped open the champagne as it officially registered 500 million users. The landmark figure was revealed on Thursday, in conjunction with a new feature to celebrate the milestone - Facebook Stories.

"I could have never imagined all of the ways people would use Facebook when we were getting started six years ago," said Mark Zuckerberg, the founder and CEO of Facebook.

The news of the benchmark will offer some light relief to the Facebook team; the company has faced intense pressure over the last few months concerning its privacy and safety settings. Despite the criticism though, Zuckerberg is confident about reaching the next landmark figure: 1 billion users.

Indeed, the increasing popularity of Facebook in the Far East will probably give the Facebook team much to cheer about; the site has achieved a 884 per cent growth in Taiwan and a 504 per cent increase of users in Thailand over the past year.


Testing groundYahoo has revealed that up to 25 per cent of searches on the site are being powered by Bing, the Microsoft search engine. The search engine stated that testing of the Bing algorithm was in its initial stages as the site prepares to fully integrate the Microsoft engine into its SERPs.

Writing on the Yahoo blog, a spokesperson for Yahoo commented:

"We've started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U.S.

"The primary change for these tests is that the listings are coming from Microsoft. However, the overall page should look the same as the Yahoo Search you’re used to – with rich content and unique tools and features from Yahoo."

The complete integration of the two companies is expected to be completed by Autumn 2010.

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